Ana Carolina de Moraes, a businesswoman from Campinas, Brazil, faced a challenging year and a half battling a lice infestation in her twin daughters, Letícia and Lívia. Initially alerted to the issue by their teacher, Moraes tried various remedies, including medications, home remedies, and specialized shampoos, but none were effective in eliminating the lice. The experience not only changed her daily life but also led her to become more resourceful in dealing with the issue.

After exhausting all traditional methods to combat the lice, Moraes utilized her struggle as an opportunity to launch a business. She recognized that many other families faced similar challenges and decided to open a specialized clinic dedicated to treating lice infestations. The clinic aims to provide effective and professional help, ensuring that no other parent has to endure the lengthy battle she faced.

By sharing her experience and insights, Moraes hopes to support other families in overcoming lice infestations efficiently. This venture not only fulfills a market need but also empowers her to turn a difficult personal journey into a beneficial service for the community, demonstrating resilience and innovation in the face of adversity.