Marc Giró has opted for a provocative title for his new show on La Sexta, which will be called 'Cara al Show,' contrasting with its previous name, Late Xou, on TVE. The announcement was made by Atresmedia during a teaser for an interview he did with Jordi Évole for the show 'Lo de Évole.' This transition marks a significant change for Giró, who is known for his engaging late-night format that often includes humor, monologues, and interviews, emulating classic American late-night television shows.

The choice of the name 'Cara al Show' signals a bold approach as Giró aims to attract viewers with its catchy and somewhat challenging connotation. Giró's program will maintain many elements familiar to his audience, including a monologue, interviews, and a humor-focused panel, but the new title suggests an intent to provoke discussion and engagement with contemporary issues. The announcement was accompanied by a lively unveiling in a public setting, highlighting the show's anticipated appeal and potential cultural impact.

Overall, this shift to La Sexta and the rebranding of the show reflect a strategic move for Giró in the competitive landscape of Spanish television. By adopting a more provocative angle, he aims to enhance viewer engagement and establish himself further as a key player in the realm of late-night entertainment in Spain.