Feb 21 โ€ข 16:01 UTC ๐Ÿ‡ซ๐Ÿ‡ฎ Finland Iltalehti

The windowless electric car suddenly became the king of cottage trips - 'We just did it'

The Polestar 4, known for its unique windowless design, has emerged as the top-selling model for the Swedish-Chinese automaker in Finland despite mixed reviews, and a station wagon version is on the horizon.

The Polestar 4, a distinctive electric car lacking a rear window, has captured attention as the best-selling model from the Swedish-Chinese brand both globally and in Finland. Its unconventional design allows for rear visibility through a camera and digital rearview mirror, a feature that has sparked varying opinions among consumers. Despite any hesitations regarding the windowless design, the Polestar 4's sales performance suggests that Finnish consumers are embracing this innovative approach to electric vehicles.

Although the windowless feature raised concerns among some consumers, it has not hindered the success of the Polestar 4 in the marketplace. Polestar plans to expand its offerings by introducing a wagon version of the model, responding to market demand for larger electric vehicles, particularly in the Finnish market where such models are still sought after. Currently, no competitors like Volvo have released a similar electric wagon, indicating a potential gap in the market for Polestar to exploit.

The arrival of the wagon variant is much anticipated, as it aligns with the growing consumer preference for spacious and practical electric vehicles. This move not only highlights Polestar's commitment to adapting to consumer needs but also positions the brand to remain competitive in a rapidly evolving electric vehicle landscape. With the popularity of electric wagons like the Volkswagen ID.7, Polestar's strategy may prove beneficial, particularly in markets like Finland that are becoming increasingly favorable to electric vehicles.

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