Terra de Minas, a television program that first aired on October 21, 2001, is marking its quarter-century milestone as Globo's longest-running show in Minas Gerais. Hosted by Vivian Santos, the inaugural episode featured a visit to a centennial farm in Lagoa Santa, in the Metropolitan Region of Belo Horizonte. Since its debut, the show has highlighted various elements of the state’s identity, including its spirituality, traditional cuisine, and artisan crafts, with its latest episodes showcasing local music contributions from the Orquestra Mineira de Violas.

The show has successfully resonated with audiences over the years, becoming a staple in the programming lineup of Globo in the region. As it approaches its 25th anniversary in 2026, notable support from its production team and director, Marco Nascimento, is acknowledged. He reminisces about the early days of the program, particularly as they prepared the first episode for approval, including the final touches such as the opening soundtrack which was yet to be completed at that time.

In addition to its cultural contributions, Terra de Minas has fostered a closer connection to the roots of Minas Gerais society, celebrating local narratives and achievements in an accessible format. As the program continues to air, it remains an essential piece of the cultural tapestry of Minas Gerais, reflecting both the history and evolving identity of the region through its stories and features.