The article presents the unique experience of some French vacationers who frequent mountain resorts during the ski season but intentionally avoid skiing. They engage in various alternative activities such as telecommuting, snowshoeing, and enjoying thermal baths while their companions hit the slopes. This trend raises interesting questions about cultural expectations surrounding skiing in France, as it remains a highly popular sport.

Lilie, a 26-year-old public relations officer featured in the article, provides a personal perspective as she often finds herself being teased for not skiing. Despite the lighthearted banter from friends, she delights in her choice to relax, read, and enjoy the mountain scenery, showcasing a growing inclination among travelers to prioritize personal enjoyment over traditional skiing activities. This reflects a broader trend within society where leisure preferences are diversifying beyond established norms.

The article borrows insights from statistics indicating that one out of five French people has engaged in skiing at least once during their mountain holidays. However, the shift in focus among some vacationers towards non-skiing activities represents an evolving attitude in France. As more individuals embrace different forms of mountain enjoyment, it raises questions about the potential commercialization of these alternative experiences in contrast to the traditional skiing culture that has dominated for decades.