The first lawsuit in Poland concerning the theft of a voice by artificial intelligence has been filed involving a well-known television narrator. The narrator, famous for dubbing characters in many Hollywood blockbusters, discovered that an AI-generated ad was using his distinct voice to promote a sewage treatment service, something he never endorsed. Friends alerted him to the ad, mistaking it for a genuine commercial by the actor, highlighting the challenges of distinguishing between real and AI-generated voice work.

In court, Jarosław Łukomski stated that while he recognized the words as emitted in his voice, they were unnaturally robotic and not his own delivery. His case sheds light on a growing trend where AI impersonates public figures, raising concerns not only about intellectual property rights but also about the authenticity of voice media. This incident signifies a pivotal point in the legal landscape surrounding the usage of AI in advertising and public communication.

As AI-generated content becomes more ubiquitous, this lawsuit could pave the way for stricter regulations and protections for individuals whose voices or likenesses can be unlawfully appropriated. It emphasizes the need for clear legal definitions and frameworks to address the ethical implications of using technology to replicate identifiable voices without consent, ensuring that the rights of voice actors and other public figures are adequately protected.