Cardtonic, an African fintech brand, has announced a strategic partnership with Rahman Jago, a well-known lifestyle icon in Nigeria. This collaboration aims to highlight contemporary Nigerian urban culture, leveraging Jago's influence in fashion and lifestyle to showcase how young Nigerians live, shop, and engage with the global economy. Jago’s brand, High Fashion, will play a significant role in this partnership, blending elements of fashion, travel, nightlife, and street culture that resonate with today's youth.

Rahman Jago is celebrated for his multifaceted lifestyle that embodies the spirit of young Nigerians seeking global experiences. He represents a lifestyle that merges urban culture with global living, making him an ideal partner for Cardtonic, whose goal is to facilitate borderless payments and enhance global connectivity. This partnership not only affirms Cardtonic’s commitment to supporting Nigerian urban culture but also signifies its evolution from merely a payments service to an integral part of a lifestyle ecosystem that serves young, dynamic consumers.

Through this collaboration, Cardtonic aims to deepen its engagement with the youthful demographic in Nigeria, tapping into Jago's considerable influence. By intertwining its financial services with the broader culture of fashion and lifestyle, Cardtonic seeks to position itself at the forefront of a cultural movement that embraces both local heritage and global trends. This partnership is a clear indication of how fintech can adapt to cultural narratives and cater to the evolving needs of young consumers in the digital age.