The Festa da Uva 2026, set to take place from February 19 to March 8 in Caxias do Sul, is a significant local event in Brazil that celebrates the region's grape harvest and culture. This year marks the 35th edition of the festival, which organizers anticipate will draw more than 500,000 visitors due to its popular attractions, including a national music festival and various cultural exhibitions.

To complement the festival, RBS TV is introducing an interactive element called the Uva game, designed to engage attendees by having them collect as many virtual grapes as possible. This initiative aligns with the festival's aim to create an entertaining and immersive experience for visitors, alongside traditional activities such as live performances and the newly included Museum of Video Games and Planetarium.

The Uva game represents a modern approach to traditional festivals, merging digital engagement with physical participation. As the festival evolves over the years, such innovations are likely to attract a younger audience and maintain interest in this culturally significant event, contributing to the local economy and community spirit.