A heartwarming yet alarming video from the picturesque Alappuzha backwaters of Kerala has gone viral on social media, capturing a poignant moment of an elderly man in a small wooden boat tirelessly collecting plastic bottles and litter from the water. This video, shared by the Karnataka-based plant retailer Riddhi Plants on Instagram, serves as a stark reminder of the environmental neglect that often accompanies tourism, prompting viewers to reflect on their own civic responsibilities while visiting natural attractions. The video opens with the question, 'Is civic sense the new trend?' and quickly shifts to the man, gracefully navigating the serene waters as he gathers trash, underscoring the beauty of the environment juxtaposed with human disregard for it.

The post shared alongside the video expresses the emotional turmoil faced by the viewers, who have been captivated by the natural beauty of Alappuzha but are disheartened by the sheer volume of plastic waste polluting these waters. The caption notes how witnessing the elderly man’s efforts to clean the environment is a wake-up call for everyone, emphasizing the need for better awareness and responsible behavior amongst tourists and locals alike. The imagery of golden sunlight reflecting off the water further amplifies the contrast between nature's beauty and the tragic reality of pollution, driving home the urgency of change.

Moreover, this incident's virality highlights a growing conversation around environmental stewardship in India, encouraging individuals to take action in preserving their natural surroundings. As public consciousness about pollution increases, it becomes imperative to foster a culture of civic responsibility, particularly in popular tourist destinations like Alappuzha. The elderly man's actions not only inspire but also challenge every viewer to consider their role in protecting the environment, a small yet significant step towards combating pollution and promoting sustainability in daily life.