At the upcoming Milan-Cortina Olympics, Finnish Lapua ammunition is gaining significant attention as it is used by nearly all biathlon nations, highlighting its importance in the sport. Erkki Seikkula, the sales and marketing manager of Nammo Lapua Oy, points out that the company's products are highly sought after, with only France and Italy opting for other brands. This demonstrates Lapua's strong reputation within the biathlon community and its longstanding involvement since the sport became part of the Winter Olympics.

Seikkula elaborates on the historical context of biathlon, explaining how it was included in the Winter Olympic program in 1960, with Finland's Antti Tyrväinen securing a silver medal in the men's 20-kilometer event. He notes the essential role that Lapua's cartridges play in biathlon, emphasizing that the transition from military rifles to small-caliber rifles in international competitions took place in 1978, further solidifying the demand for Lapua’s .22 LR cartridges.

The significance of this Finnish product not only lies in its performance but also in its economic implications, as it contributes to a multimillion-euro business surrounding the Olympics. As athletes and nations rely on Lapua's ammunition for competitive advantage, it showcases Finland's excellence in the manufacturing of high-quality sporting equipment, positioning the country as an essential player in the global sports industry.