Annaleena Hakola raised the family business from a crisis and now tells what is wrong with the furniture industry
Annaleena Hakola discusses the challenges facing the furniture industry in the wake of significant bankruptcies, emphasizing the need for innovation and proactive strategies.
Annaleena Hakola, the creative director of furniture company Hakola, expresses deep concern over the recent struggles within the furniture industry in Finland, particularly following the bankruptcy of Indoor Group, which owns furniture retailers Askone and Sotka. She is saddened by the impact on workers who have lost their jobs and reflects on the rich design history of Askone, which has produced numerous iconic Finnish furniture pieces over the decades. Hakola highlights the emotional toll of these events and the loss of cultural heritage tied to the industry.
Hakola points out that her family business has managed to avoid a similar fate through extensive renovations and innovations initiated thirteen years ago. She believes that a lack of proactive measures among furniture companies has contributed to their decline, leading to missed opportunities in a competitive market. The bankruptcy of Indoor Group serves as a wake-up call for others in the industry to adopt more dynamic business strategies or face potential collapse.
The article underscores a broader trend within the Finnish furniture sector, where traditional practices are increasingly inadequate in addressing modern consumer demands. As companies like Hakola evolve to meet these challenges, Hakola's insights into design, business adaptation, and industry responsibility may serve as a blueprint for others seeking to rejuvenate their operations and secure livelihoods in the process. The situation highlights the intersection of cultural legacy and economic survival, compelling stakeholders to re-evaluate their approaches for a sustainable future.