From Jewelry to Leather: 'Fashion Link'. Seven Fairs in Four Days
The Fashion Link event at Fiera Milano brings together seven fairs showcasing international lifestyle and fashion retail brands, emphasizing collaboration and high-quality accessories.
Fashion Link, taking place at Fiera Milano (Rho), marks a significant new initiative that merges seven prominent international lifestyle and fashion retail fairs under one cohesive strategic project. This inaugural edition features a total of 1,777 brands, with 45% represented from abroad, emphasizing the global nature of the fashion industry. The event showcases a vast array of products, from down jackets to jewelry, wedding dresses, shoes, luggage, belts, and all kinds of leather goods, promoting a shared culture surrounding high-quality fashion and accessories.
The initiative combines five semiannual events, including Milano Fashion & Jewels, Sì Sposaitalia Collezioni, The One Milano, Micam, and Mipel. Starting from September 2026, the Fashion Link will expand to include two additional fairs, Lineapelle and Simac Tanning Tech, the latter being an annual showcase. The scheduling of these events has been strategically planned around logistical advancements necessary for transforming certain pavilions into Olympic venues, highlighting the project's adaptability to changing circumstances within the industry.
In the backdrop of evolving consumer behaviors and retail trends, Fashion Link serves as a crucial response to the challenges and opportunities presented in the fashion landscape. The unification of these exhibitions is not only a testament to the resilience of the fashion sector but also aims to foster innovation and collaboration among brands, creating a vibrant marketplace for both industry professionals and consumers alike.