In an interview, Paolo Rossello elaborates on his fashion brand P.A.R.O.S.H., which aims to merge quality craftsmanship with reasonable pricing. Inspired by the ethos of changing the world, as expressed by artists like Lady Gaga, Rossello has created a line that caters to those who appreciate fashion without the exorbitant price tags. His brand is most appreciated by those who love to express themselves through clothing but cannot or do not wish to spend excessively. Rossello's commitment to ensuring his garments remain accessible stems from a deep understanding of the fashion market and a penchant for traveling to explore various textile sources.

Rossello emphasizes the importance of research in maintaining the balance between quality and cost. He mentions that there are still many factories capable of producing high-quality garments at reasonable prices, contrary to the stereotype of high fashion, where items can cost hundreds of euros for a piece. By investing time in exploring the right manufacturing locations, he is able to find skilled artisans who do not demand exorbitant fees. This commitment enables his brand to stand out in a competitive fashion landscape, appealing to a demographic that values both style and sensibility.

The brand P.A.R.O.S.H. embodies a unique philosophy that resonates with contemporary consumers who are becoming more conscious of their spending habits and the ethical implications of fast fashion. Rossello's ability to integrate creativity with sustainability without compromising aesthetics highlights a growing trend in the fashion industry, encouraging others to consider thoughtful consumption in their choices. His vision aligns with a need for fashion that fosters self-expression while being responsible, making P.A.R.O.S.H. a beacon for a modern, mindful approach to style.