In an opinion piece, Brian Reade takes aim at Rupert Lowe's newly formed political party, Restore, suggesting that its name is reminiscent of a male hair loss treatment. He describes Lowe, a former banker and multi-millionaire, as just another figure in a long line of far-right populists who, feeling sidelined in the political landscape dominated by Nigel Farage, have opted to form their own parties. Reade's humorous analogy implies that Lowe's party lacks substantial roots and support, similar to the connotation of losing hair.

Reade further critiques the far-right policies that Lowe's party appears to espouse, highlighting a calling for mass deportations, which he suggests is a drastic and alarming dog whistle policy. He expresses concern that such an approach lacks compassion and is representative of the far-right's recurrent themes of exclusion and intolerance. The suggestion that "millions will have to go" raises questions about who is included and excluded under this party's vision.

Overall, Reade's analysis serves as a wider critique of the emerging political dynamics within the UK, particularly reflecting the rise of far-right sentiments and the ways in which they manifest in new political organizations like Restore. His commentary underscores the absurdities of such movements while questioning their long-term viability in attracting genuine support from the electorate, particularly from the demographic they claim to protect and uplift.