Feb 21 • 06:03 UTC 🇮🇳 India Aaj Tak (Hindi)

Who is Sara Hooker? American AI CEO's post about Delhi went viral

Sara Hooker, an American AI CEO, shared a nostalgic moment on social media about finding a Bata store in Delhi, which led to widespread engagement among users reminiscing about their childhood experiences with the brand.

Sara Hooker, the CEO of an AI company, attracted attention this week when she posted on social media about visiting a Bata store in Delhi. Her post highlighted her personal connection with the brand, noting that she grew up wearing Bata shoes in Eswatini and Mozambique but was unaware of its global presence until her recent visit to India. Hooker's experience emphasized the universal appeal of Bata as a brand that transcends national boundaries.

The post quickly garnered reactions from many social media users, especially from Indian netizens who shared similar childhood memories tied to those shoes. Users reminisced about their own experiences of growing up in Bata shoes, suggesting a strong cultural resonance with the brand in India, where Bata has established itself as a household name since its founding in 1894 by Thomas Bata in Czechoslovakia. Hooker's reflections on Bata's global identity struck a chord with many who had their own stories to share and highlighted the brand's deep-rooted place in Indian society.

In addition to her comments on Bata, Hooker also showcased other aspects of her trip to Delhi through photos, depicting the vibrant city life, including scenes of local traffic and landmarks like India Gate. These snapshots contributed to the lighthearted tone of her posts, painting a picture of her experiences in India while broadening the conversation around global brands and their connections to local culture.

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