The article discusses how several Spanish companies are leveraging the immense popularity of the Netflix series 'Bridgerton' to create and sell a range of products and experiences inspired by the show. Ranging from lip balms and coffee makers to dresses, jewelry, and themed food items, these businesses are tapping into the fascination with the Regency era that the series evokes. As a result, fans are given an opportunity to bring a piece of the fictional world into their real lives, enhancing their engagement with the show.

Filippo Zuffada, Netflix's senior global director of consumer products, emphasizes that modern viewers do not merely consume content but actively participate in it. When a story captivates its audience, people feel compelled to connect with it on a deeper level. This interaction often manifests in consumers expressing their identities through the products they choose to purchase, highlighting the significant influence of media franchises on consumer behavior and lifestyle choices.

The success of these products also reflects a broader trend in media and commerce, where franchises extend their influence beyond traditional viewing experiences. Businesses are recognizing the potential for cross-marketing strategies that link popular cultural phenomena to real-world consumption, creating a profitable synergy that benefits both the companies and the show's fans. This trend underscores the evolving landscape of entertainment and its impact on consumer habits, suggesting a future where media and commerce are increasingly intertwined.