The PP campaign in Castilla y León, with its leader Alfonso Fernández Mañueco, features a video promoting their slogan 'Less noise and more nuts.' However, the campaign has drawn criticism for its outdated style and lack of connection with contemporary viewers. Posted on February 14, the initial video had garnered around 780,000 views on social media by the following Friday, indicating some level of reach despite the negative reception.

In response to the backlash, the PP released a sequel video titled 'Manda nueces,' which poked fun at their first attempt, labeling it 'from the eighties' and attempting to engage viewers more dynamically. However, this second video failed to achieve similar engagement, suggesting that their strategy of trying to modernize while upholding traditional methods is not resonating with the electorate as they intended. The notion of using humor and irony does not seem to be enough to offset the public's perception of their campaign.

The situation reflects a broader trend where political parties struggle to adapt their online messaging to fit the current landscape. Experts argue that while they attempt to shift their language for the digital age, many continue to apply outdated models that lack emotional depth, potentially disconnecting them from younger, more digitally-savvy voters.