The People Power Party (국민의힘) in South Korea is in the process of changing its name, with the two finalists being 'Future Alliance' (미래연대) and 'Republican Party Opening the Future' (미래를여는공화당). This decision comes from the party's branding strategy task force, which has gathered recommendations and is set to present these options to the Supreme Council on the 22nd. Following internal discussions and a survey of party members, the final name will be selected before the end of the month.

The impending name change marks the first significant alteration in about five and a half years since the party was originally renamed from the Liberty Korea Party to the People Power Party in September 2020. The leadership aims to finalize the new name in preparation for the local elections in June, with plans to begin utilizing the new title by March 1. There is, however, a possibility that other name proposals could be considered during the final decision-making stage.

This name change reflects the party's effort to rejuvenate its image as it gears up for upcoming electoral challenges. Adapting a new name can play a crucial role in shaping public perception and may help in attracting a broader voter base, especially as the party seeks to consolidate power amidst a competitive political landscape in South Korea. The choice between the two finalists embodies the party's desire to convey a forward-looking vision in their branding strategy.