Jasmin Hekmat, the founder and creative director of the notable accessories brand Cult Gaia, has made her inaugural visit to Brazil, celebrated with a small and exclusive gathering in Rio de Janeiro. This event was organized by hosts Alexandra Benenti and Alexandre Birman, and included notable attendees such as actress Giullia Buscacio and influencers Elisa Zarzur and Lelê Burnier, highlighting the brand's strong presence in the region.

The purpose of Hekmat's visit is to strengthen ties with the Brazilian market, recognizing that Brazilian fans are significant followers of Cult Gaia on social media platforms. This strategy underlines the importance of engaging directly with key demographics to foster brand loyalty and cultural relevance, especially as the brand gains a foothold in a diverse market like Brazil.

The event not only showcased the luxury of Cult Gaia's offerings but also emphasized the growing influence of social media in shaping fashion trends. By connecting with local influencers and business personalities at the event, Hekmat aims to leverage their reach and create a deeper connection with Brazilian consumers, potentially leading to expanded business opportunities in the region.