'All the children helped': How El Molino, a 98-year-old bakery, began the story of Bimbo
El Molino is a historic 98-year-old bakery in Mexico City, linked to the Bimbo brand's origins and success.
El Molino, a bakery founded in 1928 by Juan Servitje in Mexico City, has been recognized for its long-standing contribution to the local culinary landscape. Initially a family-run business, it served as a training ground for Lorenzo Servitje, who later went on to innovate and create Grupo Bimbo. Despite the growth and popularity of Bimbo's products, El Molino remained a staple in the community, offering freshly baked goods and retaining its charm through the decades.
The bakery's success can be attributed to the dedication of the Servitje family, where each member played a vital role in its operation, mirroring the communal spirit that Bimbo would later embody. As one of the oldest bakeries in the city, El Molino not only represents a nostalgic piece of history but also highlights the significance of family-run businesses in Mexico's culinary heritage. Today, it continues to attract locals and tourists alike, who come to enjoy traditional baked goods in a historic setting.
El Molino stands as a testament to the resilience of small businesses amidst the evolving food industry. Its story is intertwined with the growth of Grupo Bimbo, showcasing how foundational experiences in humble beginnings can lead to monumental success. As it celebrates its 98th anniversary, El Molino remains not just a bakery, but a cherished institution in the heart of Mexico City, preserving the rich flavors and traditions of Mexican baking for future generations.