Searches for the singer Bad Bunny on TikTok in Brazil grew 14 times in the first two months of 2026 compared to November and December 2025, following the announcement of his concerts in the country.
In Brazil, searches for the Puerto Rican singer Bad Bunny on TikTok surged by 14 times in early 2026, marking a staggering increase of 1,400% compared to the end of 2025. This spike comes in the wake of an announcement made on May 5, 2025, regarding his concert scheduled in São Paulo, which has significantly piqued the interest of fans. Over this period, videos featuring the artist amassed more than 900 million views on the platform, showcasing his growing popularity in the region.
The surge in interest is particularly pronounced between February 8, the day Bad Bunny performed at the Super Bowl, and February 14, during which related video views in Brazil quadrupled compared to the previous week. The peak of searches occurred on February 9, indicating a strong reaction from the Brazilian audience. Bad Bunny has cultivated a substantial following on TikTok, boasting over 40 million followers and 437 million likes on his profile, solidifying his status as a leading figure in the digital music landscape.
As one of the most influential artists globally, ranking as the fourth most popular on TikTok in 2025, Bad Bunny's impact on social media is reflective of larger trends in the music industry, where online presence can significantly enhance ticket sales and fan engagement. His upcoming performances in Brazil not only signify his artistic reach but also illustrate the interplay between social media trends and live music events, indicating a potential paradigm shift in how music events are marketed and consumed.
