The historic Marengo candy factory, renowned for its soft and hard candies as well as lollipops, has found a new owner in Alejandro Seleme, a sugar producer from Tucumán. The acquisition marks a significant change for the company, which has a deep-rooted history dating back to 1944. Initially, Marengo operated in a similar fashion to the iconic Arcor, which is located nearby in Córdoba, focusing on candy production without the diversification strategies seen at Arcor.

Marengo's product range remains concentrated on various types of candies and lollipops, including well-known brands like Marengo, Pintalengua, Corazón, and Patitas. Despite facing modern market challenges and a relatively narrow portfolio compared to competitors, the brand retains its local popularity. The sale to Seleme emphasizes a regional connection and aims to bolster the business by leveraging his expertise in sugar production.

This transition in ownership could indicate potential for investment and innovation within Marengo, creating opportunities for growth while maintaining its longstanding traditions. For consumers and the candy market in Argentina, this change might result in refreshed product offerings and renewed marketing strategies, ultimately aiming to expand Marengo's reach in both local and national markets.