Brazil's First Lady, Janja da Silva, met with Brazilian influencers residing in South Korea on Friday, October 20. Janja is currently in Seoul for her own agenda while accompanying President Lula to India, though she traveled to South Korea earlier. President Lula is scheduled to arrive in South Korea on Sunday, October 22.

During her meeting with the influencers, Janja highlighted the cultural exchange between Brazil and Korea, noting that both countries have shared influences in music, sports, and art. The influencers present included Letícia Coutinho, Daniel Kim, Gabriela Dalcin, Ale Anjos, and Bomi Hong, who utilize their platforms to discuss Korean culture and experiences. Janja shared moments from the gathering on social media, emphasizing the significance of culture in shaping behavior and consumption globally.

Janja expressed her admiration for South Korea, describing it as a global leader in utilizing culture to influence social and consumer behaviors. She emphasized how Brazilian elements such as music, football, and art resonate in South Korea, similar to how K-pop, K-dramas, and K-beauty have become integral to everyday life in Brazil. This meeting marks an opportunity for deeper diplomatic and cultural connections between Brazil and South Korea, showcasing the impact of social media in facilitating cultural exchange.