Katariina, a resident of Helsinki, ordered a popular hair oil from the beauty chain Lyko, which was delivered through a Budbee package machine. Upon finding the product frozen, she managed to use the oil as intended after thawing it. This incident highlights how extreme temperatures can affect beauty products during delivery, leading to customer dissatisfaction.

Veloide, the Finnish hair care brand responsible for the oil, has gained popularity on TikTok and is known for its quality hair products made in Finland. Many consumers have reported similar experiences with the Veloide hair oil freezing easily in cold weather, prompting a response from the retailer. With the product being Lyko's best-selling hair oil in Finland, the feedback underscores a significant customer concern regarding the product's resilience to low temperatures.

Netta Kuhlberg, the country manager for Lyko, remarked on the increased feedback from customers due to the high sales volume of the product. This situation not only raises questions about product packaging and delivery methods but also reveals the need for companies to address consumer concerns promptly to maintain trust and satisfaction in their brands, especially in extreme weather conditions.