The Epsom Derby, a prestigious horse race in the UK, is collaborating with the Ibiza club O Beach, which is co-owned by Wayne Lineker, to create a lively party atmosphere during the event. This partnership arises after last year's disappointing attendance of 22,000, the lowest number since 1989 outside of the Covid pandemic years. The Jockey Club, which oversees the Epsom Downs racecourse, hopes that this new venture will attract larger crowds and rejuvenate interest in the Derby.

With the addition of O Beach Ibiza, known for its vibrant poolside parties and live DJ performances, the Jockey Club aims to draw in a younger demographic and provide an entertainment experience beyond the racing itself. This strategic move comes alongside efforts to promote other events in the Derby schedule, including the Betfred Oaks and Coronation Cup, through partnerships with boxing promoter Frank Warren’s Queensberry Promotions, highlighting a shift towards a more festival-like atmosphere at traditional horse racing events.

However, the response from fans has been mixed. Some appreciate the attempt to modernize the event and make it more appealing to younger audiences, while others feel that it detracts from the traditional racing experience. The success of this collaboration will likely hinge on how well it balances the rich heritage of the Epsom Derby with contemporary entertainment elements, setting a precedent for future horse racing events in the UK.