This weekend in São Paulo, fans attending Bad Bunny's concert are contributing to the Good Bunny Foundation, a non-profit organization founded by the artist in 2018. A portion of each ticket sale, amounting to R$ 25 for general admission and R$ 12.50 for half-price tickets, is donated to the foundation, which aims to support children and youth in Puerto Rico facing social vulnerabilities. The concert took place in Allianz Parque, which is sold out for both days with ticket prices starting at R$ 875, reflecting the high demand for the artist's performance.

The Good Bunny Foundation, based in San Juan, focuses on nurturing talent in music, arts, and sports. It was established with the goal of providing valuable resources and initiatives to children in need. Bad Bunny expressed in a 2023 interview with Forbes that he wished he had access to similar support when he was growing up, indicating his personal connection to the mission of the foundation. His involvement highlights the importance of giving back to the community and using his platform to influence positive change in young lives.

Although Bad Bunny does not frequently publicize his association with the NGO, the foundation maintains a recognizable online presence with a cheerful bunny logo and has garnered a following of 68,000 on Instagram. This strategy allows the foundation to emphasize the positive impact of creative arts on youth while maintaining more of a low profile regarding the artist's personal brand. Bad Bunny’s commitment to this cause underlines the critical role of artists in social responsibility and the transformative power of music and the arts for youth in need.