Accenture, the American consulting firm, is intensifying its push for the adoption of Artificial Intelligence (AI) within its workforce by linking promotions to the use of its proprietary AI tools. According to an internal email, employees aiming for leadership roles must demonstrate regular utilization of these tools, signaling a strategic move towards integrating AI more deeply into daily operations and decision-making processes.

The firm’s approach also includes monitoring employees’ usage of AI tools, which Accenture evidently believes will play a crucial role in determining who gets promoted. The emphasis on AI usage aligns with broader industry trends where firms are increasingly leveraging technology to enhance productivity and streamline operations.

Reports suggest that this initiative began as early as February, indicating a proactive stance by Accenture to adapt to evolving technologies while expecting employees to upskill accordingly. This policy could not only impact internal career progression but also highlight the emerging expectations for technology proficiency in the consulting industry and beyond.