A significant trend has emerged in 2026, with many Americans opting to leave big cities in favor of rural states for a quieter, more affordable lifestyle.
In 2026, a growing trend has been noted where Americans are increasingly leaving large urban areas for rural states. Data analysis conducted by Stora, a self-storage software and data company, reveals that nearly 15 million Americans moved throughout the country in 2025. This shift is attributed to various factors, with a notable preference for less populated states that provide more affordability and a quieter lifestyle.
Financial considerations are one of the primary reasons behind this migration, as 88% of individuals moving cited cost savings as a key motivator. Additionally, 76% of respondents mentioned the desire for better access to outdoor activities, a characteristic often associated with rural regions. Gavin Shields, CEO of Stora, highlighted that this trend is particularly pronounced among younger individuals who are seeking an enhanced quality of life balanced with economic practicality.
The report identifies South Dakota as the most favored destination for movers in 2026, reflecting broader patterns of migration toward areas with lower costs of living. This shift in migration underscores a potential long-term trend in American demographics as individuals prioritize lifestyle changes over urban conveniences, possibly redefining where people choose to live and work in the future.
