Life Seguros participated prominently at the Cosquín Rock 2026 festival, held on February 14 and 15 in the scenic setting of Santa María de Punilla. The event attracted around 90,000 attendees and solidified its status as one of Argentina's key cultural festivals, with great weather and beautiful sunsets enhancing the atmosphere.

The company's involvement included a specially designed space intended to serve as a point of reference for festival-goers, aimed at improving their overall experience. Life Seguros also played a critical role as the festival's insurer, contributing to safety and prevention measures for such a large event. This participation aligns with Life Seguros' ongoing strategy of engaging with audiences at various mass cultural events during the summer.

Through its presence at Cosquín Rock, Life Seguros not only reinforced its brand visibility but also showcased its commitment to community engagement and customer service in unique settings. This approach highlights the insurer's dedication to enhancing public experiences at significant national events, further establishing their brand in the Argentine cultural landscape.