The article presents an overview of the launch of new street newspapers in Iceland, highlighting their significance in providing a voice to marginalized communities. These publications are not just a means of informing the public but serve as a platform for those often overlooked by mainstream media. The phrase 'Now he is sweating' is used metaphorically to signify the challenges faced by the individuals who sell these newspapers, as they work hard to earn a living while combating social stigma.

The street newspapers aim to promote awareness about various social issues, including homelessness, unemployment, and mental health. By engaging readers and encouraging dialogue, these publications play a crucial role in fostering understanding and empathy within the community. The inclusion of personal stories and experiences from the sellers themselves enriches the content and emphasizes the human aspect of these societal challenges.

As street newspapers gain traction, the article suggests that there is potential for greater community involvement and support. Local initiatives and fundraising efforts are crucial for sustaining these publications and ensuring they continue to serve their purpose. Overall, the emergence of these street newspapers is a positive development towards inclusive media representation in Iceland.