In a striking promotional move, Canada's tourism organization, Explore Canada, has unveiled a video advertisement starring Pamela Anderson in the Kamppi shopping center of Helsinki. The ad, which invites locals to enjoy the beauty of Canada with the tagline 'Hey Helsinki, if you love Pamela, you'll love where she lives,' aims to capture the attention of Finnish residents in a strategically chosen location, just ahead of an important hockey semifinal match between Canada and Finland at the Olympics. This timing capitalizes on heightened national pride and interest surrounding the games, making the ad particularly relevant and engaging for its audience.

The campaign appears to be a direct response to a marketing initiative launched in January by Helsinki Partners, where they invited Pamela Anderson to explore Helsinki, branding it as a place worth visiting. This ongoing exchange of promotional efforts highlights a friendly rivalry in tourism marketing between Canada and Finland, showcasing how global events can spark creative advertising exchanges. The ad's placement above the main entrance of the shopping center ensures it is seen by thousands of people, offering prominent visibility to both the ad and the featured celebrity.

Representatives from Helsinki Partners expressed satisfaction with the collaboration, noting that the buzz generated from their original campaign was significant enough to draw the attention of a national tourism agency. This back-and-forth illustrates how inter-country promotion can engage audiences in unique and effective ways, with the Pamela Anderson theme continuing to resonate within the context of international tourism and celebrity influence. The initiative is likely to intrigue both tourists and locals, fostering a sense of connectivity between the two nations through shared cultural references and sports excitement.