This upcoming Saturday, the Lithuanian television channel 'Lietuvos ryto' will air a heartfelt discussion with Vidas Mačiulis, a celebrated journalist and basketball legend who recently turned 80. Mačiulis reflects on his long career in the media, emphasizing that while he is often associated with the world of business in terms of media production, he has never considered himself a businessman. He highlights the creative aspects of his work and how they differ from the transactional nature of business, pointing out that producing quality television often comes at a personal and financial cost.

Mačiulis notes that those in control of television and media enterprises may view it as a business, but for creative workers like himself, the passion and effort invested in their shows cannot be easily quantified in financial terms. He mentions that the public perception wrongly equates television appearances with wealth, while the reality is that creators often struggle to secure funding and resources for projects like the basketball program he produces. He reflects on the difficulties faced when trying to ensure that his team—comprising cameramen and directors—remains satisfied and motivated to contribute to their productions.

Ultimately, Mačiulis portrays a deep commitment to journalism and media, one that transcends the idea of business profitability. His sleepless nights pondering the best ways to create compelling content reveal his dedication to pushing beyond superficial success, thereby inviting viewers into a more authentic understanding of the media landscape and the sacrifices made by those who shape it.