In an opinion piece by Tim Shoults, the author addresses the role of CBC in the current landscape of Canadian media, particularly the decline of local news and its implications. The piece argues that CBC should not replicate efforts already made by established local media, such as daily newspapers, TV stations, and radio broadcasts, which are present in many towns. Instead, the CBC should identify and serve communities where other media outlets have vanished to prevent misinformation and provide essential news coverage.

Shoults expresses frustration with the saturation of media competition in regions where local news is still viable, suggesting that the CBC’s resources would be better utilized by focusing on under-represented areas. This strategy not only aligns with public broadcasting's mandate to serve all Canadians but also addresses the growing concerns about misinformation that fills the gaps left by declining media presence. By reinforcing its commitment to quality journalism in these underserved locations, the CBC could fulfill a critical societal role.

The author contrasts the CBC's potential impact with the existing struggles of various local media outlets, advocating for a collaborative approach rather than one of competition. As local newsrooms shrink or disappear, reputable coverage becomes increasingly scarce, leading to a dangerous landscape for information dissemination. In essence, Shoults's call for the CBC to adapt its strategy reflects wider debates within the media industry about sustainability, responsibility, and the future of journalism in a changing world.