In his opinion piece, Geoff Russ asserts that Alberta is unfairly denigrated and labeled as the 'black sheep' of Canada. He criticizes the narrative propagated by some Eastern leaders, particularly citing Prime Minister Justin Trudeau's past comments that discredit the province's importance in national governance. Russ argues that such statements and attitudes contribute to a perception that Albertans are not a valued part of Canada's Confederation but rather outsiders to be managed or contained.

The author contends that this treatment of Albertans is a broader issue affecting how western Canadians view their roles and contributions within the national conversation. He emphasizes that Alberta is not a hostile entity, but rather a province with unique strengths and a vital role in Canada's unity. Russ insists that the country should focus on maintaining harmony and enthusiasm towards Alberta, rather than allowing divisive rhetoric to undermine national solidarity.

Addressing the growing divide between Alberta and Eastern Canada, he calls for a reevaluation of rhetoric that pits provinces against each other. By highlighting Alberta's contributions and the need for inclusivity, Russ advocates for nurturing a more cooperative national narrative that recognizes the worth of all provinces equally, thereby fostering a stronger and more united Canada.