Húrra Reykjavík, a retail store located on Hverfisgata, has suffered a break-in for the third time in just over a week, prompting concerns from the store owner, Silja Rún Sigurbjörnsdóttir. In the most recent incident, which occurred at 3:15 AM, the burglar accessed the premises within ten seconds after forcing the doors open and triggered the security system. The store's co-founder, Sindri Snær Jensson, suspects that the same individual has been involved in all three break-ins, given the quick nature of the intrusions.

During the latest break-in, the thief stole a handful of short-sleeve shirts valued at over 200,000 krónur. Although the police arrived on the scene within five minutes of the alarm being triggered, the suspect had already fled and could not be located. Previous incidents have raised alarms not just for the store but also for the local community, as repeated crimes of this nature can lead to heightened fears about safety in the area.

As the investigation continues, the recurring nature of these break-ins highlights the challenges that local businesses face in maintaining security and deterring criminal activity. The repeated targeting of Húrra Reykjavík may lead to increased security measures being adopted by the store and calls for greater police vigilance in the area to protect small businesses from similar incidents in the future.