The Viña Rock festival, held in Villarobledo, Albacete since 1996, has taken a significant turn as it disassociates from the Israeli fund KKR. This decision comes amid growing public discontent and various cancellations, showcasing a solidarity movement toward Palestine. The management of the festival has now returned to Juan Carlos Gutiérrez, one of the event's original promoters, with aims to restore the festival's original identity and stabilize its future after the recent controversies.

The transition back to Gutiérrez follows months of mounting public pressure, particularly from local entities, including the Mayor of Villarobledo, Simón Valentín Bueno Vargas. This shift is indicative of the local community's desire to reclaim the festival amid the previous management's controversial reputation, which had drawn criticism and led to a dip in attendance and support. The new management is set to revitalize the festival's image and attend to the expectations of the local audience, which has shown clear resistance to foreign influence and commercialization.

In the larger context, this decision reflects a growing trend in cultural events whereby the alignment with political sentiments influences management decisions and event sponsorships. The Viña Rock festival aims not only to retain its historical roots but also to navigate the current socio-political landscape, particularly regarding international relations and local sentiments regarding Palestine, thereby ensuring its relevance and appeal to both local attendees and artists.