Feb 20 • 07:00 UTC 🇫🇮 Finland Iltalehti

Purra spoke about collecting twigs – Now the cleaning industry responds: 'Everyone could think about it'

The cleaning industry in Finland has reacted strongly to comments made by Minister of Finance Riikka Purra, who trivialized cleaning work by comparing it to collecting twigs.

Riikka Purra, Finland's Minister of Finance, sparked controversy by comparing cleaning tasks to collecting twigs, suggesting that these roles are simple and don't take away real jobs from others. Her comments prompted a backlash from the cleaning industry, with many professionals expressing outrage at the cavalier way that cleaning work was described. Entrepreneur Reija Suomento voiced her frustration, indicating that such comments are not only dismissive but also reflect a broader underappreciation of labor in lower-wage sectors.

In response to the backlash, Purra attempted to clarify her position, asserting that she respects low-wage work, including cleaning and hospitality services. However, the damage was done as her initial comments ignited discussions about the respect and recognition that workers in these fields deserve. The situation underscores an ongoing societal debate regarding the perception of manual and service work, highlighting the disparities in how different professions are valued based on societal norms and expectations.

The cleaning industry's unified response illustrates a growing awareness among workers and employers alike about the need for greater respect and recognition in their profession. As conversations continue, there may be calls for increased support and advocacy for better working conditions and public perception of those laboring in essential services, raising important questions about equality and value in the workforce.

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