In South Korea, it is common for families to gather during holidays like Chuseok and Seollal to honor ancestors and engage in political discussions. Traditional gatherings often lead to lively debates about the performance of political figures, especially the President and party leaders, which can escalate tensions. However, this year, Jang Dong-hyuk, the leader of the People Power Party, deviated from the norm by not visiting Seoul Station to greet returning holiday travelers, unlike his counterparts from the Democratic Party who chose stations for their interactions.

Instead, Jang opted to personally deliver food packages to residents in the marginalized areas of Jungnim-dong, emphasizing the struggles of those who feel alienated during the holidays. He expressed concern about the hardships faced by many during this time, labeling the holiday period as perhaps the most challenging time for certain individuals. His absence from the traditional greeting at Seoul Station contrasts sharply with past practices and reflects a conscious effort to reconnect with communities ahead of upcoming local elections.

This move comes as political parties are increasingly attuned to the sentiments of the public during festive seasons, where 'holiday public opinion' can sway political fortunes. Jang's focus on grassroots engagement rather than symbolic greetings may illustrate a strategic pivot aimed at rebuilding his party's image in the face of criticism and ensuring a stronger presence in essential voting blocs. His previous experiences and public interactions raise questions about how effective such approaches will be amid an evolving political landscape.