Booking, Airbnb and Expedia: how the companies that control tourist accommodation in the world operate
The article highlights the dominance of Booking over Airbnb and Expedia in the global tourist accommodation market, reporting significant financial performance in 2025.
The article discusses the competitive landscape of the tourist accommodation sector, focusing on the performance of three major companies: Booking, Airbnb, and Expedia. It reports that Booking has outperformed its competitors, generating revenues of €22.82 billion in 2025, marking a 13.4% increase from the previous year and more than double that of Airbnb's €10.37 billion. Furthermore, this figure surpasses the combined earnings of Airbnb and Expedia, which totaled €12.49 billion, illustrating Booking's strong market position.
The article also details the extensive offerings of Booking, which boasts over 31 million listings, including 8.6 million vacation homes and apartments, alongside a significant number of hotels and flight options. This vast inventory emphasizes the platform's appeal to a wide range of travelers and its ability to cater to diverse accommodation needs. Booking's expansive reach and user-friendly interface have helped it to solidify its leadership in a highly competitive market.
In conclusion, the battle between these online travel agencies reflects broader trends in the tourism sector, where consumer preferences are shifting towards more personalized and flexible accommodation options. As Booking continues to grow, rivals like Airbnb and Expedia face increased pressure to innovate and adapt to changing market demands, highlighting the ongoing evolution of the travel industry.