The European automotive and advanced technology sectors are eagerly awaiting the "Industrial Accelerating Act" (IAA), which aims to introduce a new principle of European preferences. European Commission President Ursula von der Leyen announced this initiative during a speech at the European Parliament, emphasizing that such preferences are necessary to strengthen the European production base in strategic sectors. This policy is informally referred to as "Made in Europe" or "Buy European," indicating a focus on boosting demand for European goods.

The announcement for the IAA's publication is scheduled for February 26, according to the European Commission, although some Western media outlets speculate it could be delayed until March. The introduction of European preferences aims to protect and enhance the EU's industrial sector, which is currently facing aggressive competition from China and challenges posed by U.S. tariffs. By enforcing a preference for European-made goods, the IAA seeks to increase consumer demand within Europe for these products, thereby aiming to revitalize the continent's manufacturing landscape.

This initiative arises in a context where the EU is looking to secure its economic position globally, particularly against the backdrop of significant trade challenges. Strengthening the "Buy European" sentiment could provide the EU with the necessary tools to combat external pressures and maintain competitiveness. The potential implications of this policy extend beyond mere economic benefits, as it speaks to a broader strategy of autonomy and self-reliance in key industries, marking a significant shift in trade relations within Europe and with external economies.