Feb 20 • 01:52 UTC 🇦🇺 Australia Guardian Australia

Sky goes dark but a new dawn awaits at News Corp's Holt Street studios | Weekly Beast

Prime Minister Anthony Albanese navigated the media landscape by engaging with both Guardian Australia and News Corp, highlighting the changing tide in media branding as Sky News Australia prepares for a rebranding due to the expiration of its rights to the name.

On a busy Friday, Prime Minister Anthony Albanese showcased his ability to balance relationships across Australia's media landscape by visiting Guardian Australia to record a podcast, followed by a trip to News Corp's headquarters for the unveiling of Sky News Australia's new name. This event comes as the news outlet transitions due to the expiration of its 10-year deal with UK Sky News, resulting in a significant rebranding effort that has stirred discussions about media affiliations and political partnerships.

The event included various political figures, such as New South Wales Premier Chris Minns and prominent Sky presenters, signifying a blend of political and media interests that continue to interlace in Australia. Despite criticism surrounding the alignment between Labor leaders and a platform known for its conservative bias, Labor leaders maintain participation in News Corp events, underscoring a complex relationship that raises questions about journalistic integrity and political accountability.

Furthermore, Albanese's engagements with News Corp, including attending various high-profile events hosted by Lachlan Murdoch, reflect an ongoing trend where political leaders navigate media partnerships to reach a broader audience. As Sky News Australia undergoes its rebranding, it will be interesting to observe how these cross-party interactions evolve in light of changing public perceptions and media consumption habits in Australia.

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