Woori Bank has partnered with Samsung Electronics and LG Uplus to embark on joint marketing efforts aimed at attracting clients aged between 10 and 20 years. This collaboration was formally established on the 19th when representatives from all three companies signed a memorandum of understanding (MOU) at Woori Bank's headquarters in Jung-gu, Seoul. Key figures such as Im Seong-taek, Vice President of Samsung Electronics, and Lee Jae-won, Vice President of LG Uplus, participated in this agreement, indicating the companies' commitment to enhancing their outreach to younger demographics.

The partnership sets a dual focus on implementing strategic marketing strategies and promoting services like Samsung Wallet Money, while also providing exclusive mobile phone offers for Woori Bank customers. By honing in on the tech-savvy youth of the 10 to 20 age range, the companies aim to deliver tangible benefits tailored to the interests and preferences of this demographic, who are increasingly reliant on mobile and digital payment solutions.

Woori Bank expressed their vision of integrating financial and telecommunications services to create a unique customer experience for the younger generation. The bank's CEO, Jeong Jin-wan, emphasized that this collaboration represents a significant step toward expanding the bank's connections with future customers through strategic alliances across various industries. The overarching goal is to continue evolving the services offered to younger clients, keeping pace with their needs and preferences in a rapidly changing market.