At a press conference, Turkey's Minister of Culture and Tourism, Mehmet Nuri Ersoy, announced that the government will support the international broadcast of Turkish television dramas, commonly known as dizi. For each episode aired outside of Turkey, the state will allocate up to $100,000, which amounts to approximately 4.3 million Turkish lira or 84,000 euros. This financial backing aims to bolster Turkey's image abroad through media.

Turkish dramas have gained significant popularity globally, currently reaching audiences in 170 countries. The strategic move to fund these productions is part of Turkey's broader cultural diplomacy efforts to project a favorable national image and showcase its rich cultural narratives to international viewers. The government views these soap operas not merely as entertainment but as a cornerstone of soft power that can enhance Turkey's presence on the world stage.

The increased funding is expected to encourage Turkish production companies to create high-quality content that appeals to international audiences. This initiative reflects the evolving landscape of global television, where cultural exports can significantly influence a nation's reputation. As Turkey invests in its television narratives, the implications for its cultural diplomacy and international standing are substantial, positioning the country as a competitive player in the global media market.