Helga Tryggvadóttir, the chair of the Icelandic Society of Cancer Doctors, has expressed serious concerns regarding the health screenings offered by the company Intuens. She argues that these screenings do more harm than good, providing a false sense of security that may exacerbate health anxiety among individuals. The screenings, which aim to detect ailments and diseases, have reportedly drawn criticism for their potential to mislead patients about their health status.

Intuens has faced significant challenges in recent years, including a ban from the Directorate of Health that prohibited the company from providing its services, a prohibition that was later lifted, allowing screenings to be booked for substantial fees. The resurgence of Intuens in the market has been accompanied by extensive marketing that highlights individual experiences with their screenings. However, these personal testimonies have been put under scrutiny as they may not represent the broader implications of relying on such health assessments.

Amid ongoing discussions in Iceland about the effectiveness and reliability of private health screenings, the debate raises critical questions regarding medical ethics and the responsibilities of health service providers. Concerns voiced by medical professionals like Tryggvadóttir underline the need for thorough research before promoting such services, especially if they could lead to unnecessary anxiety or health complications among the public.