BBVA, the Spanish digital bank, is set to introduce its own credit card to German customers before the onset of the summer travel season. This strategic move comes after BBVA entered the German market in the previous June with a savings account that offers interest rates of up to three percent. The new credit card is part of BBVA's strategy to diversify its offerings and differentiate itself from neobanks, which primarily offer debit cards that are not widely accepted in international contexts such as car rentals and hotels.

The move to introduce a credit card aligns with the competitive landscape of digital banking in Germany. ING Deutschland, another player in the market, has also announced plans for a credit card but has yet to roll it out to consumers. BBVA's proactive stance may give it an edge, allowing it to attract customers who seek more flexible payment options while traveling abroad, thus effectively positioning itself against established banks and emerging neobanks alike.

Overall, the introduction of BBVA's credit card, alongside its other flexible savings products, could potentially reshape the digital banking experience for German consumers. This expansion not only aims to enhance customer satisfaction through improved financial products but also reflects the ongoing transformation within the banking sector, where traditional services are evolving to meet modern consumer demands.