The Iraqi government has initiated an investigation into a newly released advertisement featuring the prominent poet Muhammad Mahdi Al-Jawahiri, renowned for his literary contributions and political activism, who is often regarded as a cultural icon in Iraq. The advertisement, which was created by a production company to be aired during Ramadan, depicts Al-Jawahiri, known as the 'third river' of Iraq, serving tea to Prime Minister Mohammed Shia' al-Sudani. The intention behind the ad was to symbolize national unity and the seamless transmission of cultural heritage across generations, using the common social activity of tea drinking as a motif without political undertones.

However, the advertisement sparked considerable backlash on social media platforms, with critics questioning the appropriateness of using such a revered figure in a commercial context. Al-Jawahiri's legacy is celebrated annually in Iraq through dedicated events and gatherings that reflect on his influential role in shaping Iraqi identity through poetry and political thought. The reactions to the advertisement reveal a deeper sensitivity towards cultural symbols and the ways they are represented in popular media, prompting discussions about the respect owed to historical figures versus commercial interests.

As the investigation unfolds, it highlights the intersection of art, commerce, and national identity, and raises questions about the portrayal of significant cultural icons in modern marketing strategies. This situation reflects broader societal tensions regarding cultural heritage in Iraq, the commercialization of influential figures, and the ongoing discourse on patriotism and artistic integrity in the face of globalization.