Iguatemi Campinas in São Paulo, Brazil, is set to host an interactive event titled 'Mattel - The Experience' from February 19 to May 3. The exhibition highlights iconic brands from Mattel, including Barbie, Hot Wheels, Polly Pocket, UNO, Monster High, and Masters of the Universe. This event marks a celebration of Mattel's eight decades of toy innovation and cultural impact, providing an engaging experience for fans of all ages.

The experience is designed as a circuit that allows visitors to journey through various themed scenarios, offering unique immersion experiences. From exploring Barbie's closet to visiting the legendary castle of Grayskull and racing on Hot Wheels' signature orange tracks, attendees can fully engage with the toys and their universes. This distinctive setup seeks to attract families and enthusiasts who wish to relive their childhood memories or introduce new generations to these beloved toys.

Following its run in Campinas, the exhibition will continue its tour, moving to Praia de Belas Shopping in Porto Alegre. Tickets for the event are available online starting at R$ 10 and feature a rating that allows all ages to attend, making it an accessible attraction for the community and furthering the influence of the Mattel brand through nostalgia and interactive entertainment.