During his visit to India for the AI Impact Summit, Google and Alphabet CEO Sundar Pichai sampled Bharat GI Coffee, a moment that has gained significant traction on social media. This event took place at the Bharat GI Coffee Lounge, where Pichai's tasting experience underscored the importance of promoting products with GI tags, helping them gain international recognition. Indian Minister also shared a video related to this event on the platform X, showcasing the initiative further.

The Bharat GI initiative aims to give Indian products with Geographical Indication tags, such as specialty coffee, tea, and spices, a spotlight on the global stage. Geographical Indication refers to products that have qualities or a reputation due to their geographical origin, which can influence their marketability. This new initiative, facilitated under the Department for Promotion of Industry and Internal Trade (DPIIT), seeks to elevate India’s unique agricultural products by securing their status and identity.

Bharat GI Coffee is not just an ordinary beverage; it symbolizes India's efforts to encourage the promotion of local products with distinct characteristics. By connecting Sundar Pichai's presence with the coffee tasting, the initiative emphasizes the potential economic benefits that arise from showcasing these special products on an international level. This could pave the way for a broader recognition and appreciation of India's diverse culinary heritage, as well as its ability to leverage technology and global platforms for local empowerment.