A luxury brand has launched a burnt shirt that looks like it was accidentally scorched while ironing, generating astonishment and laughter due to its high price of $1,139.
The fashion industry constantly introduces new concepts, but a recent release from the Swiss-French luxury brand Vetements has both shocked and amused people. The item in question is an oversized shirt called the White Ironing Burn Graphic Shirt, which features a printed graphic that mimics the scorch marks typically left on fabric after prolonged pressing with an iron. Vetements has positioned this seemingly accidental design as a high-fashion statement piece, despite its resemblance to a common home ironing mishap.
The shirt has sparked widespread conversation primarily due to its hefty price tag of $1,139, or approximately 1 lakh Indian Rupees. This outrageous pricing has led to a flood of reactions on social media, with numerous users mocking the brand for selling something that resembles a mishap many might experience at home. Comments have highlighted that such 'designs' are often created by mothers or wives accidentally, free of charge, which has only added to the humorous discourse surrounding this product.
In the context of the fashion industry, this launch reflects the ongoing trend wherein designers push the boundaries of conventional fashion, turning everyday experiences and imperfections into statements of luxury. While Vetements may intend to challenge traditional aesthetics, the public's reaction underscores a potential disconnect between high fashion and consumer perceptions, raising questions about value and creativity in today's market.
