As the Winter Olympics draw attention to winter sports like hockey, the article highlights how these sports have previously gained popularity in Brazil through literature. Notably, the genre of hockey-themed novels has been particularly prominent in Canada and the United States, but has recently captured global interest following the release of 'Rivalidade Ardente,' a Canadian book adapted into a series of the same name. This underscores the unique context of hockey fandom, even in a country that is not traditionally associated with snow sports.

'Rivalidade Ardente' features a romance between two athletes characterized by rivalry and societal barriers, including their same-sex relationship, which is still a rarity in the hockey world. The author, Rachel Reid, skillfully constructs a narrative that explores themes of desire and forbidden love, making it resonant with readers who appreciate nuanced storytelling. Prior to its official release in Brazil, Globo Livros significantly increased the book's print run, indicating strong anticipation and interest among potential readers.

This development points to a broader cultural shift in Brazil, where themes of inclusivity and diverse relationships are becoming more embraced within sports narratives. The intersection of sports, romance, and societal issues in 'Rivalidade Ardente' may pave the way for more diverse representations in the world of sports literature, as well as a wider acceptance of similar themes in Brazilian cultural discourse. Thus, the success of this book highlights not just the appeal of hockey, but also the evolving landscape of literary consumption in Brazil.